WASHINGTON, DC (December 17, 2025) — The Zero Emission Maritime Buyers Alliance (ZEMBA), an alliance of freight buyers that includes major retailers — like members Amazon, IKEA and Nike — announced that global container shipping company Hapag-Lloyd and North Sea Container Line have won ZEMBA’s second tender, enabling ZEMBA’s members to abate ocean transport emissions by deploying two hydrogen-derived e-fuels.

• Hapag-Lloyd will deploy e-methanol on large methanol dual-fuel containerships, on a trans-oceanic lane.  
• NCL will deploy the world’s first e-ammonia-powered containership, serving a northern European trade lane.  

Member companies, including cofounders Amazon, Patagonia and Tchibo, and members including Beiersdorf, Brooks Running, Green Worldwide Shipping, IKEA, Nike, Poly Medicure Ltd., and Sport-Thieme will be able to deploy e-fuels if interested in the deal. 

Statement from Teresa Bui, Senior Director of the Climate Campaign, Pacific Environment:

“Congratulations to ZEMBA on their second successful tender to support retailers to move their cargo on zero-emission ships. The shipping industry is one of the dirtiest polluters on the planet and this announcement signals to the market that the demand for zero-emissions shipping is here. Ship It Zero applauds the deployment of e-fuels and cautions that ammonia must be safely used with proper protocols and technologies in place — this is a critical step in building trust and momentum for clean shipping solutions.”

Ship It Zero is a campaign led by Pacific Environment. 

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ABOUT PACIFIC ENVIRONMENT

Pacific Environment confronts our most urgent environmental issues by connecting local and global movements, catalyzing policy change, and inspiring action for the benefit of people and our planet. Together, we promote a healthy climate, reduce pollution and conserve biodiversity for an equitable and thriving future.

ABOUT SHIP IT ZERO

Ship It Zero is a climate and public health campaign to move the world’s largest retail companies to 100% zero-emission ocean shipping. We are pushing corporations to take responsibility for their ocean shipping pollution and lead the way to climate-friendly, clean-air shipping practices.